Planning a seminar?
Who will you invite?
How will you get them to attend?

Most financial sales representatives significantly underestimate the importance of the invitation process in motivating seminar attendance. They fail to recognize that the day is long gone when all one needed was a mailing list and a printing press. "Invite them and they will come" is a concept whose time has passed. Today's more competitive market demands that prospects be motivated by bold headlines, "hot button" phrases, attractive type styles, sophisticated addressing methods and quality materials.

That's why it's time to explore "Seminars Plus", the turnkey, invitation program with a 25-year history of filling seminars with qualified prospects.

This outstanding invitation program does it all:

• Targets potential prospects using an advanced new list technology.
• Offers a choice of 24 graphically compelling Wedding, Letter, Postcard, and Self-Mailer style invitations.
• Assists with the drafting of personalized seminar text.
• Provides geographic exclusivity on the weeks before, during, and after the seminar.
• Provides a free advance copy of the list for "scrubbing".
• Calligraphy addresses the outer envelopes.
• Qualifies the mailing for postal automation discounts.
• Affixes postage by stamp to encourage opening.
• E-mails a free copy of the list, coded with the prospects' age and estimated household income.

• Seminar admission tickets;
• RSVP telephone reservation and confirmation call services;
• Discounted cruise offerings as door prizes;
• Seminar reminder postcards;
• NEW! Broadway Entertainment option in lieu of providing lunch or dinner.

It's no accident that these high quality invitations out pull all other communication methods. Recipients respond because the look and feel of the invitations impart a sense of importance to the event. And for you that speaks volumes about your professionalism.

Four different invitation formats are available: Wedding Style, Letter Style, Postcard Style, and Self-Mailer Style. Within each format are several invitation designs from which to choose.

View each of our invitations formats by clicking on the appropriate box.

After you have reviewed the available options call 1-800-547-5478 ext. 122 to speak with one of our seminar marketing executives and learn more about how we can fill your seminars with qualified prospects.